The event brought together Coca-Cola, M Mart, government representatives, and recycling stakeholders through discussions, a talk show, and an official launch ceremony, with the goal of encouraging a more collaborative and circular approach to packaging waste in Bali.

The launch was designed to help audiences understand that used packaging is not simply waste, but a valuable material that can return to the production cycle. By presenting the roles of consumers, retailers, collectors, recyclers, and industry within one connected system, Recycle Me communicated how collective participation can support a more responsible packaging ecosystem and make recycling easier to understand and take part in.

As the Event Organizer, Asanka was responsible for developing the event concept, structuring the program flow, coordinating the committee and stakeholders, managing production requirements, shaping the visual presentation, and overseeing on-site execution. Every element was arranged to translate Coca-Cola’s sustainability message into a clear and cohesive experience, helping position the brand as an active facilitator of collaboration, environmental awareness, and practical participation in a circular economy.